Co-Founder & Director
I bridge the gap between product and market. From CRM pipelines to go-to-market strategy, I build the systems that turn a great product into a growing business.
Personal story
I started my journey not in a boardroom, but in a college lab — training CNNs to detect pneumonia from chest X-rays and building speech recognition pipelines. That engineering foundation taught me how to think in systems, even when the system is a marketing funnel.
The shift to marketing and operations happened when I founded VOK Partners — a startup focused on digital presence, CRM-driven growth, and automation. I designed the website, built lead capture workflows, and managed CRM pipelines for client acquisition. That hands-on experience showed me that the best growth engine is one where marketing, operations, and technology are inseparable.
When Veeraj and I co-founded Triverse Solutions, I took on marketing strategy, positioning, and go-to-market execution for our SaaS and ERP products. I oversee operations, client onboarding, and cross-functional delivery workflows — making sure what we promise is what we ship.
At Triverse, I align product requirements with business and market needs. Whether it is launching Triverse ERP Nexus or running digital campaigns for institutional outreach, my role is to make the right things visible to the right people at the right time.
Mission
Every campaign, every funnel, every touchpoint is measured. Gut feelings are hypotheses — data decides what ships.
If a human is doing it more than twice, it should be a workflow. We reduced manual marketing effort by 40% through automation.
Marketing starts at the product table, not after the product ships. Positioning and requirements evolve together.
Smooth onboarding, clear delivery, responsive support — operations is not a cost centre, it is a competitive advantage.
Interactive timeline
Select a year to read what happened.
2025 — Present
Overseeing operations, client onboarding, cross-functional delivery, and building automated growth systems.
Experience
Led marketing strategy, positioning, and go-to-market execution for SaaS and ERP products. Oversaw operations, client onboarding, and cross-functional delivery workflows.
Founded and led a startup focused on digital presence, CRM-driven growth, and automation. Designed the official website and built lead capture workflows.
Managed digital marketing campaigns for institutional outreach. Designed CRM workflows for 3000+ student records with lead tracking and reporting dashboards.
Skills
Self-assessed, and deliberately not everything at 95.
Projects & case studies
Not a portfolio of everything the firm has shipped — these are engagements I led or built.
Led go-to-market strategy and client onboarding for Triverse's flagship ERP platform.
Designed and developed the official website, structured digital presence, and built inquiry workflows.
Managed digital campaigns and CRM workflows for 3000+ student records.
Built automation workflows for content scheduling, publishing, and engagement tracking.
Built an ML classification pipeline for pneumonia detection from chest X-ray images using CNNs.
Worked on a unified cultural tourism platform with AI-based personalised recommendations and QR-based ticketing.
Media
Tech Talk Friday — Growth, Technology and Student Entrepreneurship
Codement Core · 15 Mar 2025 · 38 min
On building startups as a student, the intersection of marketing and technology, and why operations matter.
CRM-driven growth for early-stage startups
SkillBoard Session · 20 Jan 2025 · 45 min
Workshop on setting up CRM pipelines, lead tracking, and automation for student-led ventures.
Why marketing starts at the product table
Triverse Blog · 10 Jun 2025
On aligning product requirements with market needs before the first line of code is written.
From ML models to marketing funnels
Codement Community · 5 Nov 2024 · 30 min
Talk on how an engineering mindset transforms digital marketing and growth systems.
Gallery
Photography is captioned rather than shown here while the shoot is in progress — the layout below is production-ready for real images.
Codement SkillBoard session
NMIET, 2024
VOK Partners launch
Pune, 2025
Tech Talk Friday recording
Studio, 2024
Triverse team working session
Pune, 2025
NMIET digital marketing campaign
Pune, 2025
YaatraSarthi project demo
College, 2024
Articles
Awards & certifications
SkillBoards Leader
Codement Community · 2024
Led 5+ SkillBoards demonstrating leadership and team collaboration.
Tech Talk Friday Podcast
Codement Core · 2024
Founded and led the Tech Talk Friday Podcast initiative.
Core Member — Codement Community
Codement · 2024
Lead & Founding Committee President
Tech Talk Friday Podcast & Codement Core · 2024
Inside NMIET — Founding Member
NMIET · 2024
Contact
Whether it turns into an engagement or not — I answer every message personally.
