Brand strategy, visual identity, design systems and campaign creative — built to be applied by many hands without falling apart.
- +58%
- Brand recall Post-rebrand tracking studies
- -64%
- Design turnaround Time to produce a new asset
- +27%
- Pitch win rate After sales collateral rebuild
A logo is the smallest part of an identity. What determines whether a brand looks coherent two years later is the system underneath: how type scales, how photography is briefed, what happens when a sales deck needs a slide nobody designed.
We build brands as operating systems — strategy, identity, and the governance to keep it intact — then hand over assets, templates and rules that a non-designer can follow without producing something embarrassing.
What this covers
- Brand strategy, positioning and messaging architecture
- Naming, verbal identity and tone of voice
- Logo systems, typography and colour architecture
- Motion identity and sonic branding
- Design systems for product and marketing surfaces
- Packaging, print, environmental and event design
- Campaign concepting and art direction
- Brand guidelines, asset libraries and governance
What lands on your side.
Not a status report. Every item below is an artefact your team owns and can use without us.
Brand platform
Positioning, personality, messaging hierarchy and audience narratives.
Visual identity
Logo system, type scale, colour architecture, iconography, imagery direction and motion rules.
Design system
Figma libraries and coded tokens shared across product, web and campaign surfaces.
Application suite
Stationery, decks, social templates, packaging, signage and merchandise as scoped.
Brand book
Practical guidelines with do/don't examples plus a recorded rollout session.
The delivery shape for this practice.
Phase boundaries are commercial as well as technical — each one has its own fixed price, so you can stop after any of them.
- Step 1
Immersion
Stakeholder interviews, customer research, category audit and a positioning workshop.
2–3 weeks
- Step 2
Strategy
Positioning, personality, messaging framework and creative territories.
2 weeks
- Step 3
Identity design
Route exploration, refinement and full system development.
3–5 weeks
- Step 4
Systemisation
Design system build, template production and guideline authoring.
2–4 weeks
- Step 5
Rollout
Launch assets, internal enablement and application support.
2–6 weeks
Indicative starting points.
Real numbers come out of discovery. These are the ranges engagements of each shape have actually started at, so you can tell early whether we are in the same conversation.
Identity Refresh
Sharpen an identity that mostly works.
from₹3,50,000/project
- Logo refinement
- Colour + type system
- Core templates
- Mini guidelines
Full Brand System
Strategy through to a governed system.
from₹11,00,000/project
- Brand strategy
- Full identity
- Design system
- Application suite
- Brand book
Enterprise Rebrand
Multi-brand architecture and rollout.
from₹30,00,000/project
- Brand architecture
- Naming
- Motion + sonic identity
- Global rollout
- Governance programme
Figures are indicative and exclude third-party licences and media spend. Fixed-price phases are quoted after discovery.
The ones we get asked first.
Tell us what is not working.We will tell you what it takes.
A 30-minute call, no deck. You describe the problem, we tell you whether it is one we should take — and if it is not, who we would point you to instead.
Or email hello@triversesolutions.co.in — replies within one business day.