Outbound and inbound demand engineering — ICP research, multi-channel sequences, intent data and a handoff your sales team trusts.
- 38
- Meetings / month Median for a 2-SDR programme
- 11.4%
- Reply rate Positive replies, cold outbound
- -47%
- Cost per meeting vs client's prior baseline
Lead generation goes wrong when volume becomes the metric. A thousand unqualified contacts costs more than it earns once you count the sales hours burned disqualifying them.
We engineer pipeline instead: a sharply-defined ICP, verified contact data, research-backed personalisation at scale, and a qualification bar agreed with sales before the first message goes out. The number we report is meetings held, not emails sent.
What this covers
- ICP definition, TAM sizing and account tiering
- Verified contact data sourcing and enrichment
- Multi-channel outbound: email, LinkedIn, phone, WhatsApp
- Deliverability engineering — domains, warming, SPF/DKIM/DMARC
- Intent data and website visitor de-anonymisation
- Inbound capture, lead magnets and conversion optimisation
- SDR playbooks, objection libraries and call frameworks
- Pipeline attribution and cost-per-meeting reporting
What lands on your side.
Not a status report. Every item below is an artefact your team owns and can use without us.
ICP & territory model
Segmented account list with tiering, triggers and messaging angles per segment.
Outbound infrastructure
Sending domains, warmed inboxes, sequencing platform and deliverability monitoring.
Message library
Tested sequences, call scripts, objection handling and follow-up cadences.
Qualified meetings
Booked, confirmed and briefed — with a research one-pager for every call.
Pipeline dashboard
Meetings, opportunity conversion, cost per meeting and channel attribution.
The delivery shape for this practice.
Phase boundaries are commercial as well as technical — each one has its own fixed price, so you can stop after any of them.
- Step 1
ICP & offer
Win/loss analysis, ICP definition, offer sharpening and qualification criteria.
1–2 weeks
- Step 2
Infrastructure
Domain setup, inbox warming, data sourcing and CRM wiring.
2–3 weeks
- Step 3
Pilot campaign
Controlled send volume across segments to find the message that lands.
3–4 weeks
- Step 4
Scale
Expand volume on winning angles, add channels, tighten qualification.
Ongoing
- Step 5
Optimise
Weekly cohort review, message refresh and list expansion.
Ongoing
Indicative starting points.
Real numbers come out of discovery. These are the ranges engagements of each shape have actually started at, so you can tell early whether we are in the same conversation.
Pilot
Prove the channel over one quarter.
from₹1,50,000/month
- 1 ICP segment
- Email + LinkedIn
- Up to 1,500 contacts/mo
- Weekly reporting
Growth Engine
Multi-segment programme with SDR support.
from₹3,20,000/month
- 3 segments
- 4 channels
- Dedicated SDR
- Intent data
- CRM integration
Enterprise ABM
Account-based programme with marketing air cover.
from₹7,00,000/month
- Named account strategy
- Paid ABM layer
- Custom research
- Executive outreach
- Attribution modelling
Figures are indicative and exclude third-party licences and media spend. Fixed-price phases are quoted after discovery.
The ones we get asked first.
Tell us what is not working.We will tell you what it takes.
A 30-minute call, no deck. You describe the problem, we tell you whether it is one we should take — and if it is not, who we would point you to instead.
Or email hello@triversesolutions.co.in — replies within one business day.